Crystal Clear Water: A Focus on Quality


Crystal Clear Water Logo Stacked BLUWe’ve shared one mom’s experience with Crystal Clear here on DMMB, but today we’re focusing on the importance of quality water for our families.

We all know that drinking and using the highest quality water is essential for our families – for our current and future health. But what does that really mean? It seems like every product out there touts their superiority and “high quality water.”

Common Misconceptions

When talking with Crystal Clear owner Ryan Heiken, we asked what is the most common question families ask about water systems. Ryan shared one misconception is that most of us think that fridge filters or Brita pitcher/faucet filters are the answer, but they do not remove nitrates.

Ryan shares, “You may have heard of the Big Berkey, one of the water filtration products offered by Berkey Filters. While Berkey touts removing over 95 percent of heavy metals and 99.9 percent of pathogenic bacteria, their filtration process is not as thorough as you may think.”

If you or someone you know currently uses a Berkey filter, consider these reasons to switch to Crystal Clear Water today.

Berkey is prohibited from selling in Iowa.

While Berkey says they cannot sell in Iowa due to the state’s licensing fees, they are actually not approved for sale because Iowa requires companies to prove their purification claims, and Berkey refuses to comply. If they cannot support their own claims of removing over 95 percent of heavy metals and 99.9 percent of pathogenic bacteria, how many harmful chemical compounds and microbes are you actually consuming in Berkey filtered water?

At Crystal Clear, we strongly believe that water isn’t the only thing that should be transparent, but that filtration processes should be, too. That’s why our purification numbers aren’t just claims — they’re facts. We provide frequent water filtration reports with accurate data so you never have to wonder what’s in your water. Additionally, Crystal Clear has been approved to sell in the state of Iowa for more than 40 years. Whether you live in Des Moines, Ottumwa, Cedar Rapids, or Waterloo, we’ll deliver the best-quality water or install a state-of-the-art filtration system in your home or office.

Berkey filters don’t remove nitrates.

Nitrite and nitrate levels must be regulated in drinking water because they can cause serious health problems, especially for infants. Berkey’s claim of removing 95 percent of nitrites is not possible due to their climate and purification type. Nitrates have been in the local news a lot lately, given the pending litigation Des Moines Water Works is pursuing against three northern Iowa counties. Berkey uses carbon filtration to purify water; however, according to the EPA, the only treatment methods proven to remove nitrate from water are ion exchange, reverse osmosis, and electrodialysis.

The bottled water from Crystal Clear has zero nitrites and nitrates. If you live in the Des Moines area and are concerned about the nitrate levels in your drinking water, ask us about our home filtration system.

Berkey filters are slow and inconvenient.

Because Berkey products slowly filter water into pitchers, cold, refreshing water is not readily available when you want it. Additionally, the pitchers are bulky, taking up space in the refrigerator or on your countertop.

You can have cold, crisp water whenever you want it with a water system from Crystal Clear. We’ll install a cooler in your basement that can be pumped directly to your fridge for purified ice cubes and a dedicated faucet for drinking water.

Berkey filters require unnecessary maintenance.

In order for Berkey filters to work, they require regular cleaning. People who own a Berkey product must remove the filter and scrub it with a scouring pad just to ensure it functions properly. This cleaning method has the potential to introduce harmful bacteria and hinder the filter’s performance. In short, any attempt to clean the filter could actually create an unsanitary environment for your drinking water.

Crystal Clear’s water coolers and home filtration systems are easy to use and easy to maintain. If you want clean, great-tasting water, give us a call. We’re happy to answer any questions you may have about water quality and our filtration systems.

About Crystal Clear

crystal clear stock photoCrystal Clear Water began in Des Moines in 1975 and is still family owned and operated today.

Owner Ryan Heiken shares, “Our goal is to make great, pure water readily available at all times so that it is easy for your family to make the healthy, calorie-free choice.”

While they are mostly known for their five gallon bottled water delivery to home and office, they have expanded into office coffee service and water treatment systems.  Crystal Clear can treat all of the water in your home so that it is the best possible for your family.

A water treatment system can also reduce all soap usage in your home by 50 percent – half as much dishwasher detergent, half as much laundry detergent, and half as much shampoo – with the same cleaning power.

Ryan shares, “Whatever it is you want to improve about your water, we can help.”

Connect with Crystal Clear Bottled Water & Promo Code

Check out their resourceful website at Follow them on Facebook for current specials, information, resources and more.

Because you’re a DMMB Reader, you’re eligible for Crystal Clear’s spring promotion through May 31, 2015.

You pay just $10 and you get three (3) – 5-gallon bottles of water and 1 month cooler rental free* with no contracts, no minimums, and no delivery fees. You also get your choice of a blue or pink onesie, or a BPA-Free re-fillable water bottle. *If you don’t have room for a cooler they have other options available. 

Visit and sign up with promo code DSMMOM or contact Ryan at 800-747-2324.

Please note: This post was written in exchange for water provided at our February Moms event. We were not paid for this post and all opinions expressed are my own. Berkey content based on Crystal Clear’s Blog post.


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